What's The Difference? The Story of Linen Salvage et Cie & Linen Salvage Luxe

Where It All Began

We often get asked about our two brands, and while they share part of the same name, their purpose and personality are uniquely different

What's the difference between them?

Back in 2012, we created our brand Linen Salvage et Cie , exclusively for a famous online retailer. We wanted the feel of the collection to be all about vintage surplus, French flea market chic.

We looked to old flour bags and a vintage nautical anchor.

Here's our very first logo from 2012.

The anchor has a happy vibe, and is simple in style. We added the little star. Stars have been in our DNA for years, and it seemed natural to add this little emblem - anchoring ourselves to the stars, this felt light and cheerful. :)  (and still does)

 

                 

We created our first velvet bedding called Velvet Border almost 14 years ago!t was a huge hit, nobody had mixed these two fabrics in this way, very tailored and simple, and chic.

 

We kept adding to the collection, and introduced a more romantic style with ruffles and beautiful details.  We began to get our first press!

It was a huge hit, so we rolled out velvet throws, and invented new styes using silk velvet with our own linen, all made in California. Sheets and pillowcases of cotton poplin arrived later, and our poplin had to be durable, washable, and feel amazing. 

With vintage trims, ruffles, added touches like cotton voile and mixed media fabrics, our cotton collections added foundation layers to the bed that completed the look.

We like to say we make little girl bedding for big girls.

 

 

 

Color & Print Arrive

After 2020, color arrived with prints designed and colored from old French toile wallpapers and documents.

     

Torn fragments of fabric, threadbare softly striped woven stripes, scraps of old hand printed swatches from the late 1800's and early 1900's were revitalized as new Romantic Toile bedding in pretty colors. Our French Toile Cotton Toile bedding became our #1 bed online.

     

This unique and colorful customer's beautiful bedroom pic features our Auberge Bedding with their collected artworks,antique pillows, chandelier and floral pantings.

Two Customers, Two Brands

We soon realized that we had 2 different customers:

• The  Luxe Collector — unabashedly obsessed with gorgeous textiles , vintage linens , loves ruffles and mixes it with chic ,tailored styles , soft florals ,toiles, rich velvets, vintage French style and wants the finest linens available.

• Trendy Fashion Collector — wants the same vintage feel ,but in a simpler, more affordable option to mix with their own collected , unique pieces adding to their unique personal style.

So In 2023, we split the business into two different brands, Linen Salvage et Cie for our simpler cotton styles (and sold only online) and a new Luxury brand Linen Salvage Luxe  for our wholesale and trade customers so they can offer our bedding to customers with an unfettered obsession for gorgeous colors, sumptuous layering of soft velvet ,linen and other luxury natural fiber fabrics and all at great value and all made in USA. 

The Luxe Experience

Luxe is sold exclusively to trade and wholesale via our sales reps and select design focused trade events. We want the experience of selecting your linens to be personal and customized, and we feel this is best in person so you can see and touch our fabrics in person either in your studio ,shop or showroom.

Check out our list of fine shops and designers here .

 

In 2024, we launched over 40 printed linen designs to pair with all our collections—offering endless mixing of soft textures and prints, from modern chic to softly romantic. Linen Salvage Luxe offers all your needs for the perfectly layered bed and your chosen accessories for your unique project .

If you're a designer , or have a shop, we invite you to apply for a trade account.

Mostly , we wish you the most pleasant dreams when you fall asleep.

 

As you close your eyes and rest,
May your sleep be truly blessed.
No more worries, no more strife,
Just peaceful dreams throughout your life.
Sleep now, love, and softly sigh,
Until the sun shines in the sky."